About

I’m a Campaign Designer currently working at TUI, with over two years’ experience designing within a large, established brand. My work focuses on campaign-led design across retail and print, supporting the development of Campaign Playbooks and delivering in-store assets used across multiple locations.

Alongside my core role, I regularly work on ad-hoc projects that allow for more creative exploration, collaborating with teams across the business to deliver a wide range of print and digital outputs.

I studied Graphic Design at Arts University Bournemouth, where I explored branding, animation, editorial, and UI design. In my final year, I developed a strong interest in digital design and began focusing on how UI and UX can improve everyday experiences, particularly for underrepresented or overlooked audiences.

I’m now intentionally expanding my practice into digital, UX, and e-commerce design, applying my brand and campaign background to user-centred digital experiences.

Prior to working in design, I worked as a care worker, an experience that strengthened my empathy, communication, and patience. These qualities continue to shape my user-focused approach and inform how I think about accessibility, inclusion, and emotional sensitivity in design.

How I work

I enjoy working both independently and collaboratively, valuing clear communication and shared problem-solving. I’m particularly interested in projects that balance creativity with purpose and deliver meaningful outcomes for users.

Skills and Tools:

Design

  • Campaign & graphic design

  • Brand identity

  • UI design

  • Visual hierarchy & typography

Digital & UX

  • Website design

  • UX principles

  • Accessibility-aware design

  • E-commerce design

Tools

  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

  • Figma

  • Squarespace, Shopify, Wix

  • Autodesk Maya