Orbit Digital | Brand Identity & Website Design
Role: Brand & Web Designer
Context: Live client project
Tools: Figma, Adobe Creative Suite, Lovable
Focus: Branding, website design, UX
Orbit Digital is a digital consultancy providing strategic and creative support to growing businesses. I was responsible for creating the brand identity and designing and building the company website, from initial concept through to launch.
The project focused on establishing a confident, professional brand presence and translating it into a clear, user-friendly digital experience.
Developed the brand identity, including logo, typography, and visual direction
Defined brand tone and application across digital touchpoints
Designed the website structure and page layouts
Created responsive designs for desktop and mobile
Built and launched the live website
My Role
As a new consultancy, Orbit Digital needed a brand and website that felt credible, modern, and trustworthy from launch. They wanted a unique brand look, that was fresh and differed from their competitors.
The challenge was to define a visual identity that clearly communicated expertise, while ensuring the website remained approachable and easy to navigate.
It was important that both the brand and digital experience could scale as the business grows.
The Challenge
The brand was designed to feel confident, clear, and contemporary, reflecting Orbit Digital’s role as a strategic partner. A restrained colour palette, clean typography, and considered spacing were used to convey professionalism and clarity.
The visual system was designed to be flexible, allowing the brand to translate seamlessly across the website and future digital materials.
Brand Strategy & Visual Direction
The website was structured to support clear user journeys, helping visitors quickly understand Orbit Digital’s services, approach, and value proposition. Content was prioritised through strong hierarchy and simple navigation to reduce friction and support conversion.
Website Design & UX
Accessibility & Responsiveness
Accessibility and responsiveness were considered throughout the design process, with attention given to contrast, typography, spacing, and mobile usability. This ensured the site remains clear and usable across devices and screen sizes.
Wireframes for the Homepage and Landing Page
Outcomes & Learnings
The project resulted in a cohesive brand identity and a live website that provides Orbit Digital with a clear and professional online presence. The site supports credibility, communicates services effectively, and provides a strong foundation for future growth.
Reflection
If developed further, I would explore how user behaviour and analytics could inform ongoing refinements, as well as expanding brand applications across additional digital touchpoints.